07.08.2019
Take a look at our brand new logo, website and business direction.
We’ve been working hard over the past few months to perfect our new visual and online presence. Excel has taken on a brand overhaul as we set our sights on growth, improving our product offering and of course streamlining customer services. We thought it was time to refresh our logo and brand for something more contemporary that reflects our drive for innovation and has the scope to grow with the business in the future. , We believe it’s a simpler more distinctive and perhaps more refined transformation that still enlists everything Excel stands for.
Our brand new website has given us the abilities to excel with our customer service and present our product offering in a clear and concise way. We’ve created a bespoke customer portal which will be home to important documents, assets and external sources – not to mention our new fabrics section which showcases top picks across all of our ranges. Keep an eye out for an up-coming blog post which will explain in more detail the features of our new site and how to get the most out of it.
Why the new logo mark?
We’ve always taken great pride in our high standards and wanted our new look to be more representative of that. Developed by ourselves and inspired by the ancient symbol ‘Nssa’ (a past motif for genuineness and quality in workmanship in hand crafted fabrics), the modern-day Excel Infinity Weave as we have affectionately named it, will stand as a mark of quality, craftmanship, authenticity and excellence in both our products and our relationships.
Has the business changed?
Over the next few months you will start to see this look aligning across our visual marketing and communications. While we love our new branding and the opportunities it opens up for us, we will still be the same family run business, manufacturing our extensive range of window blinds for the UK trade industry. We can ensure that the great service you’ve already been receiving will continue and we will have more scope for the constant development you have come to expect from us.
In fact, we are confident that our makeover will only enhance what we do! If your have any questions related to our new branding and website, or simply to discuss what we do, please don’t hesitate to get in touch.
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British manufacturing since 2005