15.01.2020
A year after the launch of our best Roller and Vertical fabric book yet, it is still proving a hit so we thought we’d take an anniversary look into the most popular Excel fabrics from our own One Exclusive Collection.
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While white, cream and grey plains remain perennial favourites, there has been a growing trend for more bold window choices and the understated geometric oval design of Twist in the Citroen colourway has been far and away the most desired choice this year, with cool blues of the pattern in Curaco also making it into the top 3. Mambo Beat (Electric Orange & Viridian Veil) is also proving that striped geometrics are still in favour.
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The popularity of style forward daring prints Bamboo (in particular Oriental Spring) and Summer Bloom (Petunia) echo the trend for striking botanical touches that has been sweeping across all areas of interior design and an indication of more ‘function with fashion’ choices being made by the public.
Rising sales of Artist designed Mirage (lime) and Suga Skulls in both cream and black are also suggestive of the commercial desirability for the bold.
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Cascade, a loved repeat from our previous collection recreated on a fire retardant, water resistant fabric, in all three colours remains high in our charts but it’s the enduring charm of a classic floral motif that dominates the top 20 with Blossom in Peach, Meadow in Sage, Avenue in both Copper and Teal and Gemma, predominant in all three colours with Ginger being the most in demand. The star of the florals however is Waterberry in Scarlett, overall our second bestseller and also selling well in Golden.
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Top Five in Full
Twist | Citron
Waterberry | Scarlett
Twist | Curacao
Bamboo | Oriental Spring
Gemma | Ginger
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British manufacturing since 2005