27.06.2022
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Customers are increasingly looking for, Circular Recyclable Fabrics, Responsibly Manufactured Fabrics and Recycled Plastic Fabrics for their homes and decorating projects.
Introducing Eco Elements from Excel. An earth changing original collection that is all style and all substance.
As businesses and individuals there is the drive to consciously do more to support the future of our environment, contribute towards plastic reduction and consume more responsibly. We all aim to help reduce the effects of climate change and advocate for eco-design solutions and when given a sustainable option we know that it ‘should’ be the better choice to make.
Eco-friendly, recycled PET (post-consumer plastic waste) and responsibly manufactured fabrics have been slowly making their way into products, textiles, and fashion for the past few years and with market demand for these increasing, suppliers and manufacturers across all industries are taking this on board and adapting for the future with ecological options increasingly more readily available in the marketplace; but what if your ethical options are limited in colour and design?
When we first had the inclination to make this ethos the core of our new collection, we discovered there are some consumers that were shocked that roller blind fabric is even plastic (as polyester)! However for most, if given a greener option that was the same quality and price range, 31% would automatically choose it over another fabric. A further 46% would prefer to be environmentally friendly but they would remain design focused and only go for the eco-fabric if it also matched their style. Two years and a pandemic later, the swing towards style led home improvements and increased sensitivity to the environment has undoubtably increased these statistics.
Daring to be different in true Excel style, we went all in and Eco Elements- the biggest range of recycled fabrics and eco-friendly fabrics in the industry, was born. Designed with sustainability in mind, we wanted it to be the easy choice for everyone.
It’s our most personal collection yet; a diverse range of confident design, classic plains, and luxurious textures. With energy saving ASC, Blockout options and all Design Gallery fabrics woven from recycled plastic waste and fire retardant, we believe we have covered all bases.
Just in case, we are introducing a bespoke colour service across 8 of our new designs. Ordered as a one-off digital print, the background or pattern can be colour matched to any fabric, paint colour or pantone. We really don’t want anyone to have to choose between their aesthetic and a sustainable future.
The book itself has been produced with almost zero plastic, with a recycled ocean waste blended cover and non-laminated dividers it will also be recyclable at the end of its life so that its contents and composition will go some way towards closing the cycle of plastic production and be a positive contribution to a reduction in carbon emissions in the manufacturing industry.
At the beginning of 2022 we pledged to visibly reduce our carbon footprint as a manufacturer year on year. A work in progress, this year we have switched our packaging to friendlier alternatives also using waste plastics (BioBubble, rPET, Polytubing) and plant-based tape adhesive. Our Area Sales Managers will be switching to electric cars as their current leases expire and we use a certified World Land Trust, carbon balanced print supplier to ensure the integrity of all our printed material.
We are luckily surrounded by some beautiful countryside here in Yorkshire and to give back locally we will be supporting whiteroseforest.org by planting a tree for every book sold as well as fundraising for them over the year. As climate action becomes more paramount, we wanted a visible environmental impact at the heart of Eco Elements, though we are confident that the collection will speak for itself as it launches this summer.
Give your customers a design option that comes with a backstory and its own positive energy
Pre order the Eco Elements collection online here.
Alternatively, email sales@excelgb.com or speak to your Excel Sales Manager.
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British manufacturing since 2005